The Jon Smith Subs Story
The Legacy of Jon Smith Subs
At Jon Smith Subs, every sandwich tells a story—one built on adventure, passion, and a relentless pursuit of quality. The man behind the name, Jon Smith, didn’t just wake up one day and decide to make subs. His journey is as bold and flavorful as the menu that now bears his name.
From Risk-Taker to Taste-Maker
Jon Smith is a modern renaissance man. Before conquering the sub sandwich industry, he lived a life filled with daring ventures and dynamic passions. He’s been a motorcycle enthusiast, a small aircraft pilot, a professional horse trainer, a race car champion, and even a Nashville-based musician who founded The Jon Smith Band. But Jon didn’t just chase thrills, he built businesses. He sharpened his entrepreneurial instincts by launching and developing multiple successful concepts, including an ice cream shop, a grinders-style restaurant, and a line of swimwear stores. All of these ventures were sold profitably and continue to operate today, reflecting Jon’s deep understanding of business, branding, and customer satisfaction.
The Sub Revolution Begins — Since 1988
In 1988, Jon purchased two struggling sub shops in Palm Beach County, Florida. Armed with a vision for quality and flavor, he reinvented every aspect of the business—from menu design to pricing to operations. He focused on serving grilled-to-order, generously portioned subs made from fresh ingredients, with bold seasonings and crave-worthy sauces. The results? Immediate success. Customers flocked to the new Jon Smith Subs experience. His updated prototype became a blueprint for scalable, high-performance restaurant growth. As more stores opened, the brand began to cement its reputation as the go-to destination for flavor-packed subs and memorable experiences.
A Personal Legacy, A National Mission
For Jon, building this sub empire wasn’t just about food—it was personal. And for Vince Wilson, Co-Founder of Frangenius and a long-time fan of Jon Smith Subs since his college days, it was even more meaningful.
“Jon Smith Subs wasn’t just a sandwich, it was part of my college experience, part of my story in South Florida. I never forgot the flavor. The steak bomb changed my life,” says Vince. Now, Vince and the Frangenius team are proud to lead Jon Smith Subs into a bold new chapter, spearheading national franchise development. Their goal? To share that same unforgettable flavor with millions across the globe while giving franchise owners an unbeatable support system.
The Culture: Fast, Fresh, and Full of Flavor
The culture at Jon Smith Subs is one of excellence, speed, and hospitality. Subs are made fresh and grilled to order. Nothing sits under a heat lamp. Customers enjoy a premium product in a casual, welcoming setting—and that’s exactly what keeps them coming back.At every location, franchisees and team members are trained to deliver the Jon Smith Standard—big flavors, generous portions, exceptional service. It’s a culture that values hustle, integrity, and a love for great food.
What’s Next for Jon Smith Subs?
The dream is just getting started. With FranGenius at the helm of franchise development and Jon Smith’s legacy guiding the brand values, Jon Smith Subs is poised to become one of the most iconic sub sandwich franchises in the world. The flavor is real. The opportunity is massive. And the story is still being written one sub at a time. Ready to be part of it? Apply now and take the first step in building your own legacy.
A Message from Our CEO Robert Cvetkovski – President & CEO, Jon Smith Subs
At Jon Smith Subs, we don’t settle for ordinary—because our customers, our franchisees, and our team deserve extraordinary.
This brand was born from boldness. Our founder, Jon Smith, built this company on guts, grit, and greatness. He poured his passion into every sandwich—and that same fire fuels us today as we take this iconic sub shop to new heights. I’m proud to say we’re not just making subs. We’re building a national movement of franchise owners who believe in real food, real opportunity, and real results.
I’ve spent my career building brands, teams, and legacies. And Jon Smith Subs is the one I’m most proud to lead because it’s not just business, it’s family. When you join us as a franchise partner, you’re not buying into a logo. You’re stepping into a full-speed support system led by people who actually care about your success. I personally stand behind every franchisee in our system. I know your investment is real and so is my commitment to help you win. Our team is rewriting what support in franchising looks like. We’re doing things differently—smarter, faster, and better. And we’re just getting started.
If you’re looking for a brand that delivers on its promises, I invite you to reach out directly. I’m not a corporate ghost. I’m your partner in this journey. Call me personally at (305) 965-9355.
Let’s talk about what your future with Jon Smith Subs could look like.
I guarantee we only play at the highest level.
With respect and ambition,
Robert Cvetkovski
President & CEO
Jon Smith Subs
Meet Your Extended Franchise Leadership Team
While the brand is proudly led by CEO Robert Cvetkovski and the Cvetkovski family, who bring decades of hands-on hospitality and operational experience, we’re honored to share that Jon Smith Subs has expanded its leadership backbone by partnering with the powerhouse team at Frangenius, our embedded Franchise Growth Support Team. Handpicked by Robert himself, the Frangenius team was brought in not just for what they know, but for how deeply they care. We live and breathe this brand.
"In fact, it’s been part of my (Vince Wilson’s) journey since college—where I first discovered Jon Smith Subs as a customer and immediately became obsessed with the food, the atmosphere, and now the opportunity to make my favorite sub first in the industry."
Years later, passion has evolved into partnership. Frangenius operates as a formal extension of the franchisor, supporting you with unmatched dedication, real-world execution, and a culture that mirrors Robert’s own—family first, quality always, and no shortcuts. We are compensated only when new franchises succeed, which means we are fully aligned with your growth from day one.
The Frangenius Executive Team Supporting You:
- Ashley Schmid – Franchise Development & Candidate Success
- Vince Wilson – Construction, Procurement, and Buildout Support
- Aakash Patel – Marketing, Advertising, and Digital Growth Strategy
- Jeremy Wainer – Site Selection, Real Estate, and Project Management
- Chris Denelle – Architecture, Interior Layout, and Brand Design
- Plus: A nationwide network of expert consultants, legal advisors, finance teams, funding partners, and franchise mentors—all ready to serve you.
We're not just here to help you open a Jon Smith Subs—we’re here to help you thrive in it.
This is your brand. This is your family. And this is your moment.
Territories Going Fast — Is Yours Still Available?
Jon Smith Subs is awarding exclusive territories in high-growth markets nationwide. Submit your application now to explore availability in your city before it’s claimed.